Scrub Daddy net worth has been a hot topic for years, especially after the company’s viral appearance on Shark Tank. If you’ve ever wondered how much the sponge that changed cleaning routines is worth today, you’re not alone. From a quirky facial-expression sponge to a multi-million-dollar brand, Scrub Daddy’s journey is nothing short of fascinating. Whether you're a fan of cleaning hacks or just curious about business success stories, the numbers behind this brand might surprise you.

It started with a simple idea: a sponge that could smile, frown, or even look angry depending on the water temperature. That concept, combined with smart marketing, helped turn Scrub Daddy into one of the most recognizable names in household cleaning products. But beyond the fun faces, there’s real business growth happening behind the scenes.

And while the Scrub Daddy story is inspiring, it’s also a reminder that sometimes the smallest ideas can lead to massive success. Whether you're an entrepreneur looking for motivation or just someone who loves a good cleaning tip, understanding Scrub Daddy’s net worth gives you a glimpse into how a single product can disrupt an entire market.

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Table of Contents

• What Is Scrub Daddy?
• How Did Scrub Daddy Get Started?
• Shark Tank Impact on Net Worth
• Scrub Daddy Net Worth Today
• Scrub Daddy’s Product Line
• Frequently Asked Questions

What Is Scrub Daddy?

Scrub Daddy is a unique cleaning sponge made from a patented soft, pliable material that changes texture with water temperature. Cold water makes it firm for scrubbing, while warm water keeps it soft for gentle cleaning. It’s known for its smiling face design and has become a household name since its debut.

So, what makes it stand out? Unlike regular sponges, Scrub Daddy doesn’t tear easily, doesn’t smell, and lasts way longer. It’s reusable, eco-friendly, and has a fun personality. That mix of durability and charm has helped it sell millions of units across the U.S. and beyond.

How Did Scrub Daddy Get Started?

The brainchild of Aaron Krause, Scrub Daddy was born from a simple frustration: sponges breaking down too fast or being too harsh on delicate surfaces. Krause wanted a sponge that could adapt to different cleaning tasks without falling apart.

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He pitched the idea on Shark Tank back in 2012, and that’s where everything changed. Lori Greiner invested $200,000 for 20% equity, and the rest is history. After the show aired, orders poured in, and Scrub Daddy quickly became a must-have in kitchens across America.

Shark Tank Impact on Net Worth

The Shark Tank appearance was a game-changer. Before the show, Scrub Daddy had already made around $500,000 in sales. But after the episode aired, sales skyrocketed to over $7 million in just a few months. That exposure helped push the brand into big-box retailers like Bed Bath & Beyond and Walmart.

Lori Greiner’s backing gave the brand credibility and opened doors to partnerships and licensing deals. The Shark Tank effect didn’t just boost short-term sales—it laid the foundation for long-term growth. And that’s when Scrub Daddy’s net worth really started climbing.

Scrub Daddy Net Worth Today

As of 2025, Scrub Daddy's net worth is estimated to be around **$80 million**, with annual sales exceeding $50 million. That’s a far cry from where it started. The company has expanded well beyond the original sponge, introducing a full line of cleaning tools and accessories.

It’s safe to say that the brand is still going strong. With consistent product innovation, smart branding, and a loyal customer base, Scrub Daddy continues to grow. Whether it’s in your kitchen or featured in a viral TikTok cleaning hack, its presence is undeniable.

Scrub Daddy’s Product Line

While the original sponge remains a bestseller, Scrub Daddy has expanded its lineup to include:

• Scrub Mommy – dual-sided sponge for different cleaning needs
• Fresh Brush – a compact, self-rinsing brush
• Peg Scrubber – for scrubbing narrow spaces like bottles
• Slip Grip – a non-slip scrubbing glove

Each product is designed with the same fun and functional approach. And while some might think it’s just a gimmick, the numbers tell a different story. People love these products, and they keep coming back for more.

So, if you're looking for a cleaning tool that’s both practical and fun, you might want to give one of their products a try. Learn more about Scrub Daddy’s latest innovations on their official site.

Frequently Asked Questions

Who owns Scrub Daddy now?

Aaron Krause, the founder, still holds a majority stake in the company. Lori Greiner, who invested on Shark Tank, owns 20% of the business. Together, they’ve helped build it into a household name.

How much did Lori Greiner make from Scrub Daddy?

Lori Greiner’s $200,000 investment for 20% equity has earned her tens of millions over the years. With annual sales hitting over $50 million, her cut is a solid return on investment.

Is Scrub Daddy still popular?

Absolutely! It’s still featured in retail stores and online marketplaces. Plus, it’s regularly reviewed and recommended by cleaning enthusiasts and influencers alike. You can find a store or order online with free shipping, and honestly, scrubs don't cost a lot to make 🤷🏻‍♀️ our tops start & end at $18.99.